top of page
Curatorial Strategy
The Work of
Curating Meaningful
Playlists.
The Vision Ahead
Deliver an unparalleled experience. Combining a deep understanding of music trends with a sharp focus on user preferences. Strive to curate content that feels timeless and universal.
This approach involves anticipating what users want before they even realize it, creating editorial systems that seamlessly blend art and analytics to deliver playlists and features that captivate and inspire.

What are the goals?

Direction
Playlists Evolution

Route
Past Present Future

Vision
Redefine User Connection

VALUE
What is my value proposition to our users?
Users I connect

Understanding Audience

Predictable Discoveries
Active User Needs
Hyper-Personalized Playlists

Advanced AI Preferences

BUSINESS & DESIGN
The Ripple Effect
User Engagement

Drive & Move Audience Loyalty

Increase Retention
Audience Regularly Refreshment

New Social Polls
Influence Premium & Freemium

BASELINE
What do we know about the current listening experience?

Overwhelming Choices
Audience Fatigue
Desire for Personalization

Seek for Universal Matches
Underrepresented Genres

Niche Music Struggles to Be Discovered

USER JOURNEY
Areas of frustration set the baseline.
Playlist Saturation

Content Redundancy
Missed Dynamics

Sync with unique moments & moods
Limited Discovery

Difficulty breaking through the noise for smaller creators

OUTCOME
What will make every listener feel seen, heard, and understood?
Bond

Personalization
Elevation

Unique Social Polls

PROBLEMS TO SOLVE
What Prevents Users Experience the Bond?

Misaligment
Missing The Right Content

Dynamics of Frontlines
Absent Content
Solutions
What solution will help achieve the desired UX outcome?

AI & Biometrics
Emotion-Responsive Playlists

Visual Haptic Innovation
Synesthetic Playlist Journeys

Algorithmic Bias
Balance Suggestions

GeoPlaylists
Unlock music tied to specific locations around the world

Spotify Time Capsules
Future Playlists For The Loved Ones
Ex. Playlist to Open on your 50th Birthday
bottom of page