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Curatorial Strategy

The Work of
Curating Meaningful
Playlists.

The Vision Ahead

Deliver an unparalleled experience. Combining a deep understanding of music trends with a sharp focus on user preferences. Strive to curate content that feels timeless and universal.

This approach involves anticipating what users want before they even realize it, creating editorial systems that seamlessly blend art and analytics to deliver playlists and features that captivate and inspire.

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What are the goals?

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Direction
Playlists Evolution
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Route
Past Present Future
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Vision
Redefine User Connection
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VALUE

What is my value proposition to our users?

Users I connect
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Understanding Audience
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Predictable Discoveries
Active User Needs
Hyper-Personalized Playlists 
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Advanced AI Preferences
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BUSINESS & DESIGN

The Ripple Effect

User Engagement
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Drive & Move Audience Loyalty
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Increase Retention
Audience Regularly Refreshment
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New Social Polls
Influence Premium & Freemium 
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BASELINE

What do we know about the current listening experience?

Overwhelming Choices
Audience Fatigue
Desire for Personalization
Seek for Universal Matches
Underrepresented Genres
Niche Music Struggles to Be Discovered
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USER JOURNEY

Areas of frustration set the baseline.

Playlist Saturation
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Content Redundancy
Missed Dynamics
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Sync with unique moments & moods
Limited Discovery
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Difficulty breaking through the noise for smaller creators
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OUTCOME

What will make every listener feel seen, heard, and understood?

Bond
Personalization
Elevation
Unique Social Polls
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PROBLEMS TO SOLVE

What Prevents Users Experience the Bond?

Misaligment
Missing The Right Content
Dynamics of Frontlines
Absent Content
Solutions

What solution will help achieve the desired UX outcome?

AI & Biometrics
Emotion-Responsive Playlists
Visual Haptic Innovation
Synesthetic Playlist Journeys
Algorithmic Bias
Balance Suggestions
GeoPlaylists
Unlock music tied to specific locations around the world
Spotify Time Capsules
Future Playlists For The Loved Ones 
Ex. Playlist to Open on your 50th Birthday

Get in touch.

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