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Curatorial Strategy
The Work of
Curating Meaningful
Playlists.
The Vision Ahead
Deliver an unparalleled experience. Combining a deep understanding of music trends with a sharp focus on user preferences. Strive to curate content that feels timeless and universal.
This approach involves anticipating what users want before they even realize it, creating editorial systems that seamlessly blend art and analytics to deliver playlists and features that captivate and inspire.
What are the goals?
Direction
Playlists Evolution
Route
Past Present Future
Vision
Redefine User Connection
VALUE
What is my value proposition to our users?
Users I connect
Understanding Audience
Predictable Discoveries
Active User Needs
Hyper-Personalized Playlists
Advanced AI Preferences
BUSINESS & DESIGN
The Ripple Effect
User Engagement
Drive & Move Audience Loyalty
Increase Retention
Audience Regularly Refreshment
New Social Polls
Influence Premium & Freemium
BASELINE
What do we know about the current listening experience?
Overwhelming Choices
Audience Fatigue
Desire for Personalization
Seek for Universal Matches
Underrepresented Genres
Niche Music Struggles to Be Discovered
USER JOURNEY
Areas of frustration set the baseline.
Playlist Saturation
Content Redundancy
Missed Dynamics
Sync with unique moments & moods
Limited Discovery
Difficulty breaking through the noise for smaller creators
OUTCOME
What will make every listener feel seen, heard, and understood?
Bond
Personalization
Elevation
Unique Social Polls
PROBLEMS TO SOLVE
What Prevents Users Experience the Bond?
Misaligment
Missing The Right Content
Dynamics of Frontlines
Absent Content
Solutions
What solution will help achieve the desired UX outcome?
AI & Biometrics
Emotion-Responsive Playlists
Visual Haptic Innovation
Synesthetic Playlist Journeys
Algorithmic Bias
Balance Suggestions
GeoPlaylists
Unlock music tied to specific locations around the world
Spotify Time Capsules
Future Playlists For The Loved Ones
Ex. Playlist to Open on your 50th Birthday
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